One that we didn't have to mix — typically we drink it straight or on the rocks — that we could drink all day long and not be hungover in the morning. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Casamigos founders George Clooney and Rande Gerber are doing something special to celebrate Halloween this year, despite the ongoing coronavirus crisis. He added that George and Mike are still heavily involved, and at the time of the Diageo sale CNBC reported that Clooney, Gerber and Meldman were expected to stay with the company after its acquisition. Do we have your attention yet? WATCH: George and Amal Clooney Welcome Twins! Tequila-filled nights with friends is how Casamigos was born. "We'd have a bunch of our friends there — breakfast at our place, lunch at his, dinner at ours. "The authenticity of everything that we've done, from making it ourselves to naming it, has been an extension of who we are and our lifestyle," Gerber said. If you would like to opt out of browser push notifications, please refer to the following instructions specific to your device and browser: George Clooney and Rande Gerber Sell Casamigos Tequila for $1 Billion. “Our idea was to make the best-tasting, smoothest tequila around. We're in the latter category, so naturally we were interested in the new Casamigos tequila, produced to the specifications of George Clooney and his friend Rande Gerber… $51.99 Add to Wish List The two would go on golf trips around the country with other friends — "It was called 'the Golf trip,' but we played maybe nine holes now and then" — which is where they met real estate guru Mike Meldman. In June 2017, Casamigos Tequila was sold for $1 Billion USD ($700 million upfront and $300 million based … Maybe two.". It’s slightly delicate quality makes it a tequila that should be sipped neat or over the rocks, but it’s really too subtle and delicate to mix with. If you have a great master distiller, they have this palette and sense of smell and taste that has almost been passed down from generation to generation," he said. The celebrity pals started Casamigos in 2013 “by accident” after failing to find the perfect tequila … Our idea was to create the best tasting, smoothest Tequila and Mezcal, that didn't have to be covered up with salt or lime. Partly due to having George's name attached, the Casamigos brand "immediately took off" through word of mouth, according to Gerber. Añejo View Details. You'll get the latest updates on this topic in your browser notifications. Two weeks ago, he became a father to twins. Casamigos. Clooney's salary bump is thanks to tequila. "If you asked us four years ago if … “We remain committed to our brand and look forward to our future with Diageo and continuing our work with our dedicated and passionate Casamigos team.”. George Clooney and Rande Gerber’s annual Casamigos Halloween party has become Hollywood’s biggest bash, with guests from Leo DiCaprio and … They released a viral video campaignfeaturing Clooney, his girlfriend Stacy Keibler, Cindy Crawford, and her husband Rande Gerber, all falling into bed together after a night of drinking. ", "George and [his wife] Amal have a beautiful home in the UK now, and he wanted to make sure he could drink it there," Gerber said. George Clooney is about to get even more rich. So we did. "It felt like one compound," Gerber said. The Casamigos Tequila Story . Clooney helped start Casamigos Tequila back in 2013 with some rich friends. We open the bottle, toast, and take a sip. "We always want to be the first or the second one to taste it. The flavours are well-balanced with subtle oak mingling with tropical fruit and sandalwood, leading to a finish of mild pepper and wispy smoke. Sign up for Insider Finance. Casamigos started as an idea between Clooney and friend Rande Gerber while they were in Mexico. Source: Rande Gerber/Instagram. Their robust añejo, aged for 14 months, shows intense aromas of toffee and vanilla. Credit: A spokesperson for Diageo also said on Thursday that it's "too early" to release financial results for the brand, which is currently sold in 37 countries including the US, Canada, UK, Australia, New Zealand, Hong Kong, Spain, Italy, Peru, the Dominican Republic, and Jamaica. "We want to be part of that process. ", Casamigos is "an extension of who we are and our lifestyle," Gerber said. "Even though Brits aren't known as tequila drinkers, a lot of whisky drinkers and vodka drinkers have switched to drinking Casamigos.". Clooney and Gerber's houses sat beside each other on the piece of property, which was called Casamigos. “We’d go out to bars and restaurants and bartenders would recommend them. Maybe two.”. “This reflects Diageo’s belief in our company and our belief in Diageo. There came a point where George turned to me and said, ‘Why don’t we create one that’s perfect for us?'”. He added that the two also make sure they taste every batch. Even though I run the company, we all play our own role," Gerber said in March 2017. Casamigos, the tequila company co-founded in 2013 by George Clooney, Rande Gerber, and Mike Meldman, held its annual Halloween bash Friday evening. But we’re not going anywhere. We’ve been a fan of the spirits coming out of Productos Finos de Agave. Click here to subscribe to the People Food newsletter. George Clooney is selling his tequila company Casamigos to Diageo for as much as $1 billion, the company said Wednesday. It was purchased in June 2017 by Diageo for $700 million plus up to a further $300 million based on the brand's performance. "As you do in Mexico, we would drink a lot of tequila. Casamigos. , A post shared by Casamigos Tequila (@casamigos) on Feb 21, 2017 at 1:49pm PSTFeb 21, 2017 at 1:49pm PST. Find out what your cat is trying to tell you with a new cat app, Princess Diana died when Harry was just 12 years old, Engineer Creates App To Translate Your Cat, The Sweetest Photos of Princes Harry with Diana, Sean Connery's Cause of Death Revealed Weeks After He Dies at Age 90. The company sold to Diageo for $1 billion (£79 million) in June 2017. Casamigos was co-founded by George Clooney and Rande Gerber. The brand is most noted for its founders, George Clooney, Rande Gerber, and Mike Meldman. They had met nearly 30 years ago while George was shooting one of his first films in New York. Gerber and his wife Cindy Crawford also gifted George and Amal two Casamigos onesies to celebrate the impending birth of their twins. 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