This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. It is now a valuable resource for people who want to make the most of their mobile devices, from customizing the look and feel to adding new functionality. Receive the freshest Android & development news right in your inbox! Description. Open with 1-3 clear and compelling sentences telling a prospective user what the app does and who it is for. The company then used the Play Store’s A/B testing feature to serve users with two different versions of the app’s landing page. Aug 16, 2013 #5 No unfortunately you can't. The Apple App Store condenses your store description into three lines, or roughly 255 characters long, into what is traditionally known as “above the fold” content. Up until a few months ago there were a lot more options for styling your app store description. Twitter's Vine. Windows apps - introduced in Windows 8, primarily installed from the Store app. Since the App Store search engine doesn’t scan the App Description, all you have to work with is the 100-character Keyword field, the App Name and the IAP Display Names. Here are some tips for making your app's description the best it … We are reader supported. If a potential user is reading an app description, they have already searched, selected from results, viewed the app's icon and are now researching further if the app is a fit. Your app’s description, much like the doctor, needs to be visited every once in a while for check-ups. Users should be able to clearly understand what your app will offer from the app description, screenshots, and other metadata provided on the listing page. Apps & Games on Google Play are adopting a new icon system to better fit diverse developer artwork to Google Play's various UI layouts, form factors, and devices, as well as to bring consistency and a cleaner look to Google Play. This amount equals about three first sentences of your description. If you wrote that before the change you can keep it until you update the description. App Icon. But even if you are a big shot developer, you still need to convince people that your app is worth installing. So if you’re a developer looking to grow your installation base, consider following Boomerang’s lead and cleaning up your app’s Play Store description. If … Whether or not a user feels compelled to read the rest of the app description depends a … XDA’s official marketplace for buying and selling tech. The app description should reinforce the keywords in the app name and keywords fields, should include compelling copy and be used to convert app store views into users. A feature may have several benefits, and the use of bullets makes the description easy to read and understand. A sweet, feature-filled launcher with a beautiful UX. A feature may have several benefits, and the use of bullets makes the description easy to read and understand. Fill out the information below and our team will get back to you right away. If you have enough cash on hand, name/brand recognition, or social media prowess you probably won’t have too much trouble getting your app’s name out there. In a blog post, the company described their discovery of the Play Store’s limited text formatting features as well as the results of an A/B test they performed to see how much of a difference formatting their app description would make. Tips/media inquiries: GitHub announces a dark theme with an over the top video, The Google Pixel 2’s final software update is now available, Samsung Galaxy A52 5G leaked renders show Samsung won’t fix what isn’t broken, Grab the perfect productivity tablet, the Samsung Galaxy Tab S7, for $150 off with other goodies at Best Buy, Apple AirPods Max are the newest premium over-ear headphones with ANC and a $549 price tag. Your 57×57 icon (which is 512×512 on your description page & in a few other places); Your app name The app description should reinforce the keywords in the app name and keywords fields, should include compelling copy and be used to convert app store views into users. Now what? Copyright © xda-developers. It also brings back the idea of the fold and its exposing link, “More…” In this way, the iPad’s app store application is formated more like iTunes’ traditional display. Always format for readability, utilizing spacing and bullets as needed. Talk about your features in the language they are using when searching the app store. XDA » XDA Android » Use Rich Text Formatted Descriptions to Improve App Installations, I am the Editor-in-chief of XDA. All UWP apps are also Windows apps, but not all Windows apps are UWP apps. The first few lines may also be displayed in search results and algorithm lists in the Store. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. Always format for readability, utilizing spacing and bullets as needed. The app's team gave users more information in a playful and easily digestible format using three techniques that are worth emulating: 1. To cut a long story short, you should remember the following: Design an icon which reflects the app’s mission. Add swipe gestures to any Android, no root, Make your phone easier to use with one hand, no root. In addition to breaking news on the Android OS and mobile devices, I manage all editorial and reviews content on the Portal. Brag away! The XDA App is the fastest way to access the forums on mobile. More students than ever rely on mobile apps to complete assignments and research paper topics. Have you had awesome press? Whilst we haven’t seen this high conversion uplifts on the description before, we did see … Changing the formatting quite literally takes only a few minutes to do, and the potential benefits could be quite enormous. The seismic growth in mobile usage — specifically app usage — has created an extremely competitive marketplace. The app description is also intertwined with search queries in both the Apple App Store and the Google Play Store, but they have a different algorithm implemented. Make your product description copy short and sweet. It’s obviously important to put a lot of effort into your app development, but when it’s time to release, you also have to think carefully about how you’re going to present it. Google Play Store allows to play around with Developer Name, Title, Short Description, Long (Full) Description and What’s New section, and apply HTML formatting, such as bold, italic, underline or color text, (only for Short & Long Description) and include any of numerous Emojis (in any of the textual fields! Just like in the app name and keywords fields, use search terms your target audience is using. External links may earn us a commission. Browse best sellers, new releases, and free. The app description in an Apple app store listing serves three purposes, each of which are important for App Store Optimization: Apple reviews each app manually and uses the app description to help them determine if the keywords used in the app name and keywords field are relevant. Since Goo gl e’s app store algorithm considers your short description as an important piece of app information, make sure to include your most relevant keywords in there. Your icon is the first opportunity to communicate, at a glance, your app’s purpose. How to optimize app store keywords. According to the developers of the e-mail app Boomerang, making a small change like using rich text formatting in your app’s description can have a huge effect on app installation rates. The number of available mobile apps was most recently placed at 2.6 million in the Google Play Store, and 2.2 million in the Apple App Store.. App Title (version … Structure: Author Last Name, First Initial OR *Rights holder. Even if your app has a gazillion features, focus on mentioning only a few. The best way to demonstrate keyword relevance is by reinforcing the strengths of your app. It’s due to a combination of these that a user decides to give your app a shot and click that install button. Hosted by Leaseweb. One is to localize your description and thereby reach more markets. A theme that appears throughout the entire ASO process is targeting relevant keywords and phrases. Rich formatting is a way of making the text visually attractive using HTML code. The effect of this was reiterated in a recent post by Boomerang app, who saw a 16% conversion uplift when they formatted their Google Play Store description. to establish context for your app to both an app reviewer and potential user, to convert app views into installs and users, is indexed by Apple to determine keyword search relevance. Tips/media inquiries: [email protected]. In addition to breaking news on the Android OS and mobile devices, I manage all editorial and reviews content on the Portal. Below are some tips on how to cite a mobile app in APA format, 7th edition. Apple allocates 4,000 characters (around 600 words) for the app description field. There are many. The description you enter when submitting your app is displayed in your app's Store listing. H. heyadrian macrumors member. When a user first arrives to your app’s Play Store landing page, they are met with user reviews, screenshots, and an app description. The App Store keyword field is 100 characters, and you should strive to use all 100 of them. Use Rich Text Formatted Descriptions to Improve App Installations. Does your mum love you? Next, introduce the app's features starting with most important. Fire Tablet Apps. Highlight key features. Have you had millions of downloads? ... making a small change like using rich text formatting in your app’s description can have a huge effect on app installation rates. For the Google Play Store, your app description is extremely relevant for ranking in search results. Text formatting in App Store description. In such a crowded marketplace, you need more than just a well-designed app. Meet Format, the portfolio platform that empowers creatives to succeed. Aug 14, 2011 83 0. keyword spamming, impersonation, etc). But before doing this, you need to have the perfect app descriptionto translate. In this app store design, featured apps are given a logo and supporting background image that helps them stand out without becoming a distraction. When someone lands on your app’s page on Google Play Store, they see the preview of the description consisting of roughly 250 characters without having to tap on the ‘Read More’ button to see the full text. One of essential ways to advance application’s app store optimization is to properly draft the app store description of your mobile application.There are several simple, but forceful rules of writing app store description that sells. Clearly, the same information is being conveyed, but by intelligently using certain formatting options to accentuate certain parts of the description, the company claimed that they saw a 16% improvement in the app’s installation rate. The short description and first paragraph of the full description have the power to not only influence conversions but keyword rankings. Make sure the first sentences of your description are appropriate and enticing as they will be visible in the search. If an app is targeting words that don’t appear in the description field, Apple may reject the offending keywords from the app name or keywords field, removing any chance of ranking. • Add images, scan documents, create sketches, attach files and access text formatting tools from the handy new Format Bar. Review your app’s description on the Google Play app and web store to ensure that the most vital text is visible “above the fold”. • Format font style, size, and color; strikethrough and alignment; numbered and bulleted lists; and indent and outdent with new desktop-class formatting … It also appears throughout the system, such as in Settings and search results. Every app needs a beautiful and memorable icon that attracts attention in the App Store and stands out on the Home screen. Competent app store optimization may jazz up an application, boosting its popularity and making it attractive for your clients. You could even work with the Publisher Name, but only if you haven’t published in the App Store … An app store for independent developers. 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