Also, the mechanism of frequent international travellers detection is working. Facebook can hatch which device (computer, phone or, Disadvantages of Targeting High-End Device Users, To every advantage comes with a disadvantage. Economy class — middle-rank managers, highly qualified specialists. users are considered to be the most solvent audience among other social networks. Be an expert in marketing. Required fields are marked *. Luxury is a market segmentation of luxury items and lux-premium services. In this article, we will consider different social media marketing strategies on how to create Facebook ads to target wealthy individuals and customers on Facebook in the Facebook Ads Manager, as well as the criteria of solvency for each of the ways. Let’s review options available in the Facebook solvent audience of New York residents of both gender and owners of the recent iPhone models. You can deploy each of these targeting criteria to reach a cold audience at the top of the marketing funnel. So, in the detailed targeting settings, we choose «Behaviors — Purchase Behavior — Engaged Shoppers». How Can I Attract Wealthy Clients? For now, I think they’re still available. As you browse through expired high-end listings, you’ll start to notice that most are expired because they were overpriced. edit subscriptions. The recent introduction of the Partner Categories (Datalogix, Acxiom, Epsilon) has benefited Facebook advertisers greatly. Facebook allows us to do what most other forms of advertising do not: the ability to hone in our target market. For example, tracking GPS-location and IP-address from which a user comes online Facebook understands that if this data is the same within 2 weeks in the evenings this location is a house of this particular user. If a user has gone abroad several times for the recent half a year (following the data of GPS and IP-addresses from which he entered Facebook), in this case, this individual is accorded the status of, Targeting online buyers as highlighted above is amazing and often works very well but all the same, this is a method of. as well as the criteria of solvency for each of the ways. Target wealthy clients by browsing through expired listings. Targeting based on our biases about rich people is effective, although it will not always cover the whole audience we want to reach. Create specialised SEO landing pages targeting very particular HNW searches. And we will see exactly those with the intent for: «Interests — Additional interests — Restaurants». But, in reality, that’s just a surefire way to lose money. Then set the gender to male, age of 25–34 years old and get the solvent audience result of 270 000 people. On the website of the agencies, you find a list of business centres with addresses. Not everyone who owns a small business has pages of enterprises on Facebook. My students and clients ask me all the time what is the most important thing to finding success with Facebook Ads. If the case is otherwise then all you need is to think through the audience profile in detail. An iPhone can be purchased on credit as an indicator of status or prestige. ; People at a specific location – from an entire continent down to a 1 mile radius. Unfortunately, there is no “guaranteed” way” to accurately set a target audience that will surely reach a wealthier client segment. Instead, I had to create a list of proxy words for wealth — things that the rich are more likely to be interested in than those with less disposable income. Facebook allows us to do what most other forms of advertising do not: the ability to hone in our target market. Establish Where Rich Users Reside. Skip looking for the wealthiest cities and instead opt for suburbs and neighbourhoods. Today, Kate runs her own firm dedicated to helping eco-entrepreneurs and nonprofits thrive. If you tried to set up a new ad on Facebook yesterday, or renew an existing ad, you probably experienced the impact of Facebook’s new targeting limitations. Make your organic keywords more location and season specific. Set a lower age gate of 25 years old, narrow the audience with the help of the setting «Interests — Fitness and wellness — Physical Fitness» and get the audience of 430 000 people. Discover how to target your local customers with Facebook Ads. By remarketing to existing customers or retargeting those who have shown interest in your business. Let’s review the number of all the Facebook users in Warsaw older than 25 years old who have been abroad for recent half a year. The wealthy don’t want to be catered to by thirty -something’s in skimpy clothes. Meara McNitt, a Social Media Strategist for Online Optimism finds that excluding interests can actually be a more efficient strategy for reaching the rich. This gives an estimated audience of 58 000 people. But when the economy on the upgrade restaurants is visited more often. For small business owners and SEM experts, the bottom line is that it is time to get more creative. Not everyone who owns a small business point in Facebook the fact of ownership. Common topics might include financial planning, global travel, and related interests such as golf, luxury class automobiles, and so on,” he notes. For most Digital Marketing Professionals, targeting wealthy individuals with Facebook Ads has been one of the most challenging aspects of their job. In the targeting settings we choose «Behaviors — Purchase Behavior — Engaged Shoppers». Higher Facebook age-gate do not limit. 1. 13 New Targeting Options to Reach the Wealthy on Facebook. Carry out some research into where the affluent people live and then target their geographical areas. Lagos, Nigeria Tel:+234 7039686407 Email: info@primegatedigital.com, Copyright © 2020 PrimeGate Digital. That is why it is advised to create numerous target audiences with different settings and regularly optimize the budget, prioritising these creatives and groups which converts best. As a country, we need to decide if the good from changes like this outweighs the bad (or annoying). How to Target Wealthy Clients on Facebook 2020. Leads. Kent Lewis, President and Founder of Anvil, suggests focusing on location — e.g., high-net worth neighborhoods; interests of the wealth such as cruising, boating, flying, and skiing; and interests that include luxury goods. people who are recently engaged or have children. In such a way, we can include all the skyscrapers of the Moscow-City business centres into this radius. Offer good value and integrity in your business. Find more details in our blog post on how to use Facebook Custom Audiences. And also those that have checked in, or are following their pages. Make sure you are crystal clear about what you want clients to do when they get to your website. If necessary, we can also sort out housing communities by the class of residence to enable us to deploy audience segmentation with the targeted audience per the income level: Elite-class — executives of huge companies, top-manages of enterprises, owners of the business; Business-class — business unit supervisors, private entrepreneurs (owners of the medium-sized business). On the surface, the intent is noble. Note that setting a Facebook lower age gate of 13 might be a fruitless effort because your ads will be served to audiences who are not able to make a purchase decision. Interests: luxury items, restaurants lovers, and specific interests that are relevant to us. This task is not as easy as it sounds. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on. In the detailed targeting settings, we will input pins on a map and choose the required radius of the territories. Read: Top Digital Marketing Skills to Aquire as a Digital Marketer. “When targeting wealthy users for a client that deals in luxury goods or services, I find it more helpful to exclude interests rather than to include too many of them. Here are 7 ways to change your thinking to attract wealthy clients: 1. Brad Sugars. We set a lower age gate on 25 years old, as people younger than this age have significantly lower purchasing power. The wealthy don’t want to waste money on inexperience. “This strategy targets the jobs titles of those that typically make a lot of money, from any ‘c-suite’ title such as chief marketing officer or chief operating officer to other well compensated professionals like physicians, dentists, CPAs and business owners.”. You understand the problem, right? And, it must be confessed, that such an attitude is working also in other countries (for example, through targeting iPhone owners after many unsuccessful efforts I managed to get first sales promoting cosmetics for ladies with the cost above the average in the United States). You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. And since many potential customers or clients won't buy on their first contact with you, you also need to develop a plan for staying in touch until they are ready to buy. This gives an estimated audience of 88 000 people. It’s a little old-school and can often be annoying. Also consider the authors of these books that Facebook users may follow and again, tie your geo-targeting in to find the people you are looking for. What do you mean by rich people? We are interested in targeting workers of the companies that rent offices inexpensive business centres. Because this setting on the solvent audience has such popularity, the final price of a click at the advertisement is much higher than the average. target people who like “Facebook Business page”). With a custom audience targeting criteria, this can be achieved. Hence, there is an opportunity available to Facebook Advertisers to target the audiences showing interest in the luxury products or services. And targeting iPhone users are not different. For the wealthy, life’s necessities are covered, so they often turn to the pursuit of luxury, image and lifestyle. Facebook is not everybody’s favorite social media, that’s for sure. All Rights Reserved. In the targeting settings we choose «Behavior — Mobile device user — All the mobile devices of this brand — Apple», and then we should choose those iPhone models the users of which we are interested. So, how do you determine your best proxy options? BUT, if used properly, it can be a hugely useful tool for acquiring both page views and clients.. From the time that I started this blog, back on December 1st, Facebook has been my number #1 referrer to my blog. Yes you can, there are many ways to do it. Facebook defines this as “how likely your audience is to like a given Page compared to everyone on Facebook”. As a rule, it gives good results. That is right! Millions of Nigerians use social media daily and... What does productivity mean to you? However, some of the filters they removed also relate to income and net worth. Facebook advertising works on a pretty straightforward logic. Facebook Lookalike Audiences allow you to build targeted lists of potential customers who share characteristics with … Financial marketing. Take one part Business page admin, AND one part Frequent international traveler, and you may have identified a high net-worth business owner. Certainly, there are some cases where it’s necessary to advertise on Facebook the products and services that have the value on top of the type or the premium services that not everybody will be able to afford. If you don’t want to waste money, then target a very specific group of people before launching your ads. target people who like “Facebook Business page”). Business centres of class «А» differ from business centres of other classes of the high level of the rental rate. Below are five ways to get started now. As someone who frequently buys ads for small business clients looking to reach wealthier consumers, I can attest that the new limitations, specifically around financial data, require some serious creativity to navigate through. You will always have to rely on your judgment and your own predictions when you set your audience criteria. Research on the affluent is scarce, and what is available is jealously guarded. Share photos and videos, send messages and get updates. Furthermore, to achieve this, in the detailed targeting, we will write in the text field for targeting search the word «Restaurants». Do things for them that they don’t have time to do. Firstly, identify the address of housing communities and districts with private houses near your geographical location. Successful people often read books written by other successful people. Lamborghini is a prime example, as “Lambos” have been adopted as a symbol of success for many crypto-currency investors, even though only a small handful of them have made enough money in the Bitcoin boom to actually purchase one. According to AdAge, this change is two years in the making and was a response to Pro Publica’s report on the impact of certain words and phrases that appear to work to exclude minorities and other underserved groups from seeing housing and employment ads. In order to find out how businesses can best target their online marketing efforts to the rich, the Luxury Institute went directly to wealthy consumers and asked them about their internet habits and what turns them on -- and turns them off -- when they browse the web. With Facebook ad targeting options, businesses can reach audiences by location, interests, and more. Don’t try to target the wealthy with run of the mill products or services. Read: How to Start a Profitable Ecommerce Business in Nigeria. You can target any type of Facebook ad to a local audience, including four designed specifically for local marketers; you just need to pinpoint your desired geographic area for the audience in your targeting options.To get started, go to your Facebook Ads Manager and click on Create Ad. Also, lookalike audiences targeting criteria are highly recommended to reach a similar audience in the marketing funnel. While generating business clients and customers takes time, you can speed up the process by learning how to prospect, and how to guide those would-be customers and clients toward a sale. Sure, you may feel tempted to fish in a vast pond, thinking that’s how you increase your chances of reaching out to potential customers. Perhaps, the salary level in such companies is above the average. For instance - targeting zip codes with high median income is often not good enough, because in every geographic area there are richer and poorer people. As an example, let’s review available in the Facebook solvent audience of Paris inhabitants (females) older than 25 years old who are a fitness enthusiast and are interested in online shopping. 0000 "Find Affluent Clients That Pay You Well" - Rob Cross: Chief Strategist at AffluentClients.com - Author of the book: "Insider Secrets: How to Sell High Priced Products And Services Online" Avoid The Mom And Pop Customers That Nickel and Dime You to Death. The income rate of the housing community residents is predominantly above the average. This less direct approach to targeting appropriate customers may serve its intended purpose — really curbing discrimination. She has a Master's in Environmental Management from the Yale School of Forestry & Environmental Studies and a JD in Environmental Law from Pace. Using only your personal page, to market your business for referrals and repeat clients is not as effective because of the algorithm. Let’s review available in Facebook target audience of involved male buyers from Russia with the age of 25–34 years old that last week in the advertisement clicked the button “Shop now”. Similarly, followers of Givenchy are often just fans of Beyoncé, the singer musician, who wears and talks about the line a lot. Kate L. Harrison wrote a best-selling book and built and sold the leading green wedding marketplace in the country (Green Bride Guide). This is a powerful criterion of solvency. Certifications are a plus. Either way, Facebook’s move is stepping up a dialogue in our country about what types of data we want to make available, and what solutions are possible to permit target marketing to specific types of consumers without creating silos for the underprivileged. Are you selling charters on Facebook? Use your website effectively and reach out to clients via your company’s website. Let’s target all the Berlin residents within the ages of 25+ years old that highlighted in Facebook that they owned small enterprises. The best way to do that is to create campaigns targeting groups defined by attributes which are a proxy for having a high income. Target niche groups of people using LinkedIn and Facebook. #1: Choose Your Ad Type. 3. Target Your Desired Audience. However,  it is worth focusing directly on restaurants. Forming a niche around marketing to the affluent cannot only be incredibly lucrative, but it may also be a necessity depending upon your business type. Tell them what to do next on every page of your website. In the detailed targeting settings, we choose «Behavior — Online actions — Owners of small enterprises». Tips found in this article is a good place to start, but further down the road, you should adjust your … However, you can move to the middle and bottom of the funnel. If you work in content marketing, you’ve likely already heard the buzz about “unicorn marketing.” That is why workers in the offices of class «А» business centres will be considered as a criterion of solvency. Opinions expressed by Forbes Contributors are their own. … However, to my knowledge, these I believe will be soon took away. In the detailed targeting settings, we choose «Interests — Shopping and Fashion — Shopping — Luxury goods». Why we are interested in frequent international travellers? Your staff should mirror the active demographics of your target client. Who’s the best audience to target in Facebook for Realtors? Then we further exclude from the targeted audience fast food lovers: «Interests — Food and beverage — Fast food restaurants». It is important to point in targeting that we target residents (or as Facebook calls them «living in this place»). Create an account or log into Facebook. If a user has gone abroad several times for the recent half a year (following the data of GPS and IP-addresses from which he entered Facebook), in this case, this individual is accorded the status of a person who regularly travels abroad. We can deploy this strategy on Facebook Advertising to target people who have shown interest in restaurant offers. Make sure you identify your ideal client. Currently, more wealthy women than ever are turning to professional matchmakers to help them find love. In other words, this kind of targeting is overheated as competition is high. As an example, let’s find the residents of the housing communities near Moscow. my subreddits. Here's the thing... often times people are scared about putting themselves out there in the world of FB and have no idea where to start. Criteria of solvency similar audience in the detailed targeting ” - and income targeting is, also lookalike. 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Lose money Copyright © 2020 PrimeGate Digital to contact us for more information on how to use ads... Pages, events, businesses users follow ( e.g as those who have interest... By thirty -something ’ s set the minimum age target to 25 years.. A country, we will find all the office workers of the wealthy, ’... 1 400 000 people every page of your website attract wealthy clients: 1 male,. Required, you could choose who got to see your advertising content/boosted posts on 2020! Firm dedicated to helping eco-entrepreneurs and nonprofits thrive Facebook advertisers to target people similar to existing customers or retargeting who! They are users that made a purchase, as well as the amount of.! “ aspirational followers ” — people who regularly travel abroad » the final coverage specific... They owned small enterprises show you how to help boost your brand visibility the offices of class « »... — luxury goods companies have “ aspirational followers ” — people who have interest. 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